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Case Studies

Chicken Farmers of Canada www.chicken.ca

Chicken Farmers of Canada is a not-for-profit organization responsible for the regulation and management of chicken production in Canada. As a national supply-management organization, CFC ensures chicken farmers across Canada produce the right of amount of fresh, safe, high quality chicken to meet consumer needs. To achieve this, CFC works closely with Canadian farmers, processors, members of the restaurant industry, as well as key decision makers within the Canadian government and other international organizations.

In 2004, Protocol played a pivotal role in providing CFC with the expertise, tools and technology to assist in moving their communication processes to the online environment. This extensive and challenging initiative included the design and development of both public and private websites, as well as the creation of an entire on-line business initiative.

Protocol’s software provides a complete solution to their needs including over 4,000 web user interfaces for every business function, and the ability for administrative staff to fully manage each portal component.

A wide variety of users are catered to, including having secure access to tools such as a Government Relations Module for lobbying, and associated discussion forums. This project commenced in February 2004 and is a multi-year, mutli-phase project.

For more information concerning Chicken Farmers of Canada or to view their new portal solution, please visit: www.chicken.ca


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